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| Author: | Kuchar, J. |
| Title: | Retail loyalty programmes in Central Europe: Status and development |
| Journal: | European Retail Digest
2002 : MAR, 33, p. 31-33 |
| Index terms: | Retailing Markets Competition Central Europe Eastern Europe |
| Language: | eng |
| Abstract: | Retail and as a matter of fact the whole market for consumer goods have developed rapidly in the majority of the Central and Eastern European countries. A market with a continually poor offer and with explicit supplier dominance has been transformed into a market with a wide range of offers, retailer dominance and increasing customer influence. There is information included in brief on competitive environment of Central Europe. |
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