search query: @author Locander, W.B. (et al.) / total: 1
reference: 1 / 1
« previous | next »
| Author: | Locander, W.B. (et al.) |
| Title: | Developing a leadership-rich culture: the missing link to creating a market-focused organization |
| Journal: | Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 149-163 |
| Index terms: | LEADERSHIP ORGANIZATIONAL CULTURE RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | This article examines leadership and its development in the context of creating a market-focused organization. It links the areas of leadership development, leadership skills, and internal customer culture to the strategy development process. |
« previous | next »
SCIMA