search query: @author Thygesen, F. / total: 1
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| Author: | Thygesen, F. McGowan, P. |
| Title: | Inspiring the organisation to act: a business in denial |
| Journal: | International Journal of Market Research
2002 : VOL. 44:2, p. 143-161 |
| Index terms: | Brands Companies Innovation Markets Clothing industry Case studies Europe |
| Language: | eng |
| Abstract: | This award winning paper looks at the strategies of Levi Strauss & Co to regain its market position. Research has become a totally integrated business function. |
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