search query: @author Takeyama, L.N. / total: 1
reference: 1 / 1
« previous | next »
Author: | Takeyama, L.N. |
Title: | Strategic vertical differentiation and durable goods monopoly |
Journal: | Journal of Industrial Economics
2002 : MAR, VOL. 50:1, p. 43-56 |
Index terms: | CONSUMER DURABLES MONOPOLY PRODUCT DIFFERENTIATION QUALITY |
Language: | eng |
Abstract: | This paper considers a novel and strategic use of quality as a means for solving the durable-goods time inconsistency problem. It demonstrates how durable-goods producers can exploit the cannibalization of high-quality markets by low-quality goods. Relative to the static product line solution, this strategic dimension of quality choice implies higher quality levels of low-end goods and the production of some low-end products that would not otherwise be produced. |
« previous | next »
SCIMA