search query: @author Takeyama, L.N. / total: 1
reference: 1 / 1
« previous | next »
Author:Takeyama, L.N.
Title:Strategic vertical differentiation and durable goods monopoly
Journal:Journal of Industrial Economics
2002 : MAR, VOL. 50:1, p. 43-56
Index terms:CONSUMER DURABLES
MONOPOLY
PRODUCT DIFFERENTIATION
QUALITY
Language:eng
Abstract:This paper considers a novel and strategic use of quality as a means for solving the durable-goods time inconsistency problem. It demonstrates how durable-goods producers can exploit the cannibalization of high-quality markets by low-quality goods. Relative to the static product line solution, this strategic dimension of quality choice implies higher quality levels of low-end goods and the production of some low-end products that would not otherwise be produced.
SCIMA record nr: 234337
add to basket
« previous | next »
SCIMA