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| Author: | Bell, C.R. |
| Title: | In pursuit of obnoxiously devoted customers |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 13-16 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR CUSTOMER RELATIONS |
| Language: | eng |
| Abstract: | If your organization were a rock group, how many of your customers would be "groupies"? How do such cult-like brands as Harley-Davidson, Starbucks, USAA, and Ritz-Carlton Hotels create such intense customer devotion - the kind that launches normal economics into the stratosphere? |
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