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| Author: | Adobor, H. McMullen, R.S. |
| Title: | Strategic partnering in e-commerce: guidelines for managing alliances |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 67-76 |
| Index terms: | ALLIANCES ELECTRONIC COMMERCE STRATEGY |
| Language: | eng |
| Abstract: | Despite their allure and their growing importance, strategic alliances are risky and difficult to manage. Firms must take steps to protect themselves and develop the capability to manage successful relationships. E-commerce presents particular challenges. Where speed and change are the norm, a whole new set of critical success factors comes into play. |
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