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| Author: | Inman, E. |
| Title: | The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking |
| Journal: | Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 105-120 |
| Index terms: | PRODUCT ATTRIBUTES CONSUMER RESEARCH CONSUMERS |
| Language: | eng |
| Abstract: | The variety seeking theoretical paradigm offers little guidance regarding the attributes of a stimulus that are most likely to drive the desire to switch. The authors review 25 years of research in physiobehavior, arguing that it can be extended in a natural way to predict that consumers are more likely to switch between sensory attributes (e.g., flavor) than nonsensory attributes (e.g., brand). Specifically, the authors examine the work on sensory-specific satiety, a term used to describe the phenomenon whereby the pleasantness of a food just eaten drops significantly while the pleasantness of uneaten foods remains unchanged. |
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