search query: @author Garlin, F. V. / total: 1
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| Author: | Garlin, F. V. McGuiggan, R. L. |
| Title: | Sex, spies and celluloid: movie content preference, choice, and involvement |
| Journal: | Psychology & Marketing
2002 : MAY, VOL. 19:5, p. 427-445 |
| Index terms: | Media research Television industry Leisure industry Film industry |
| Language: | eng |
| Abstract: | The study empirically tests the congruity between movie-content preference and choice on television, video, and at the cinema; and the impact of consumer involvement on this relationship. The results support the need to treat preference and choice differentially. Involvement with movie choice was found to vary by medium, yet correlational analysis showed that it did not unequivocally change the nature of preference-choice congruence. |
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