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| Author: | Gounaris, S.P. (et al.) |
| Title: | Customer satisfaction and market share: what is the missing link? |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:4, p. 61-81 |
| Index terms: | CONSUMER SATISFACTION CUSTOMERS MARKET SHARE GREECE |
| Language: | eng |
| Abstract: | In the literature, there are contradicting views in regards to the influence of customer satisfaction on market share. In order to make a contribution to the deeper understanding of the parameters that characterise this relationship and analyse its managerial implications, the present paper investigates this relationship in a sample of 600 Greek consumers. |
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