search query: @author O'Leary, R. / total: 1
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| Author: | O'Leary, R. |
| Title: | Clues for product innovators. |
| Journal: | Management Decision
1978 : 4 VOL.16 p.195-207 |
| Index terms: | INNOVATION NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT TESTING |
| Language: | eng |
| Abstract: |
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