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Author: | Miller, R.A. Wood, J.T. |
Title: | Perceptions about Internet commerce: A student survey |
Journal: | Journal of Internet commerce
2002 : VOL. 1:2, p. 37-48 |
Index terms: | Internet Electronic commerce Consumer behaviour Privacy Security Students |
Freeterms: | e-commerce |
Language: | eng |
Abstract: | Internet commerce is growing. However, consumer participation may not be growing as rapidly as company participation. This study attempts to measure consumer participation and willingness to participate in various types of Internet commerce. Respondents were asked how willing they were to participate in various types of transactions using Internet commerce. This initial research indicated unwillingness on the part of most respondents to participate in Internet commerce. In addition, demographic variables were considered in an attempt to determine why the rate of participation in Internet commerce is not higher. There is also a need for additional research. |
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