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| Author: | Langholz, J. A. |
| Title: | External Partnering for the Triple Bottom Line: People, Profits and the Protection of Biodiversity |
| Journal: | Corporate Environmental Strategy
2002 : VOL. 9:2, p. 145-154 |
| Index terms: | PROFIT PROFIT BIOLOGY INTERNET COMPANIES |
| Language: | eng |
| Abstract: | Wildlife populations continue to decline across much of the world. Meanwhile, hundreds of dot-corn internet companies have become endangered species in their own right, teetering on the brink of extinction. This paper describes a unique partnership in which these two beleaguered groups join forces with a third element- academia-in an exciting and innovative business venture. The three-way partnership involves a private college (Monterey Institute of International Studies), the United States' largest non-profit conservation group (National Wildlife Federation), and a new internet company (Digital Collectibles, Inc.). The paper also emphasizes five aspects of the partnership. |
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