search query: @author Keizer, J. A. / total: 1
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| Author: | Keizer, J. A. Halman, J. I. M. Song, M. |
| Title: | From experience: applying the risk diagnosing methodology |
| Journal: | Journal of Product Innovation Management
2002 : MAY, VOL. 19:3, p. 213-232 |
| Index terms: | RISK ANALYSIS RISK RISK MEASUREMENT EXPERIENCE METHODOLOGY |
| Language: | eng |
| Abstract: | No risk, no reward. Companies must take risks to launch new products speedily and successfully. The ability to diagnose and manage risks is increasingly considered of vital importance in high-risk innovation. This article presents the Risk Diagnosing Methodology (RDM), which aims to identify and evaluate technological, organizational and business risks in product innovation. RDM was initiated, developed and tested within a division of Philips Electronics, a multinational company in the audio, video and lighting industry. In this article the authors will describe how Unilever, one of the world's leading companies in fast-moving consumer goods, adopted RDM after a major project failure in the midnineties. |
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