search query: @author Puttonen, L. / total: 1
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| Author: | Hellgren, B. Löwstedt, J. Puttonen, L. Tienari, J. Vaara, E. (et al.) |
| Title: | How issues become (re)constructed in the media: Discursive practices in the AstraZeneca merger |
| Journal: | British Journal of Management
2002 : JUN, VOL. 13:2, p. 123-140 |
| Index terms: | Mergers Pharmaceutical industry Media coverage United Kingdom Europe |
| Freeterms: | Cross border transactions |
| Language: | eng |
| Abstract: | This article puts forward a novel way of exploring difference and contradiction in merging organizations. It examines how the media (re)constructs meanings in major cross-border mergers. This paper attempts to specify and illustrate how particular issues are (re)constructed in media texts through interpretations of "winning" and "losing." It also shows how specific discourses are drawn on in this (re)construction. In the AstraZeneca merger, discourse based on economic and financial rationale dominated the media coverage. The paper argues that 3 basic discourses are enacted in 3 analytically distinct discursive practices in the media: factualizing, rationalizing and emotionalizing. |
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