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| Author: | Olsen, S. O. Olsson, U. H. |
| Title: | Multientity Scaling and the Consistency of Country-of- Origin Attitudes |
| Journal: | Journal of International Business Studies
2002 : VOL. 33:1, p. 149-168 |
| Index terms: | PURCHASING ANALYTICAL REVIEW STATISTICS RESEARCH |
| Language: | eng |
| Abstract: | This study was particularly designed to respond to Jaffe and Nebenzahl's (1984) suggestion to test whether and how entity-based and attribute-based semantic differential scaling formats could predict purchasing behaviour within a country-of-origin setting. The study includes recent research on survey context effects in order to explain and extend the authors' analysis, and uses attitude consistency theory as a conceptual framework, A comparison of the fit statistics between the two scaling formats on each entity (country) indicates that the attribute-based format estimates a higher attitude response consistency and predictive validity by giving better predictors of global country image (evaluation) and buying frequency of products from the different countries investigated. |
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