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Author: | Chapman, R. G. Stallin, R. |
Title: | Exploiting rank ordered choice set data within the stochastic utility model. |
Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 288-301 |
Index terms: | MARKETING MODELS CHOICE THEORY STOCHASTIC PROCESSES CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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