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| Author: | Manyiwa, S. Crawford, I. |
| Title: | Determining linkages between consumer choices in a social context and the consumer's values: a means-end approach |
| Journal: | Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 54-70 |
| Index terms: | Consumer choice Consumer behaviour Social values |
| Language: | eng |
| Abstract: | The authors present a conceptual model of means-end theory. The proposed model, built on Gutman's (1982) contributions to means-end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, consequences and values. |
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