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| Author: | Sherry, J.F. Jr. Schouten, J.W. |
| Title: | A role for poetry in consumer research |
| Journal: | Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 218-234 |
| Index terms: | Philosophy Literature Consumers Research |
| Language: | eng |
| Abstract: | Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. This article demonstrates how poetry contributes to the research enterprise, using own experiences of the article authors as researcher-poets to illustrate how the writing and close reading of poetry can take us directly to the heart of consumption. This essay is intended to provide a philosophical basis for the inclusion of poetry btw. the covers of this journal. |
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