search query: @author Mager, C. / total: 1
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Author: | Rubin, V. Mager, C. Friedman, H. H. |
Title: | Company president versus spokesperson in television commercials. |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 31-33 |
Index terms: | COMPANY PRESIDENTS TELEVISION ADVERTISING COMMUNICATION NEW PRODUCTS USA |
Language: | eng |
Abstract: |
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