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| Author: | Rubin, V. Mager, C. Friedman, H. H. |
| Title: | Company president versus spokesperson in television commercials. |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 31-33 |
| Index terms: | COMPANY PRESIDENTS TELEVISION ADVERTISING COMMUNICATION NEW PRODUCTS USA |
| Language: | eng |
| Abstract: |
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