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Author: | Krugman, D. M. Eckrich, D. |
Title: | Differences in cable and pay-cable audiences. |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 23-29 |
Index terms: | CABLE TELEVISION ADVERTISING CONSUMER BEHAVIOUR USA |
Language: | eng |
Abstract: |
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