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| Author: | Dechant, H. Trost, R. |
| Title: | Wirtschaftlichkeitsbewertung und Productinnovationen im Telekommunicationssektor |
| Journal: | Journal für Betriebswirtschaft
2002 : VOL. 51:5-6, p. 234-242 |
| Index terms: | MODELS MODEL TESTING TELECOMMUNICATIONS INDUSTRY INTERNET INFORMATION TECHNOLOGY |
| Language: | ger |
| Abstract: | A firm's value not at least is determined by the value of it's product portfolio. Unfortunately, the valuation of the future products frequently suffers from the lack of profound data entering the analysis. The paper presents an approach which enables a systematical collection of the relevant and critical data. The estimation of future cash in- and outflows is based on a market and sales model and a model for investments and expenses. The model which is open to case specific extensions and successfully applicated in one of the leading German telecommunication companies is illustrated by the example of High Speed Internet. The integration of the model into the firm's internal controlling system to a further article. |
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