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| Author: | Lee, D.-J. (et al.) |
| Title: | Developing a subjective measure of consumer well-being |
| Journal: | Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 158-169 |
| Index terms: | Consumer research Students Universities |
| Language: | eng |
| Abstract: | The study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of university students, the proposed measure was found to have predictive validity in relatioin to life satisfaction for three out of its five dimensions - acquisition, possession, and consumption. |
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