search query: @author Hanebeck, H-C.L. / total: 1
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| Author: | Hanebeck, H-C.L. Raisinghani, M.S. |
| Title: | Mobile commerce: Transforming vision into reality |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:3, p. 49-64 |
| Index terms: | Electronic commerce Mobile technology Information technology |
| Freeterms: | e-commerce m-commerce |
| Language: | eng |
| Abstract: | This paper investigates current developments in Mobile Commerce (M-Commerce) and proposes an integrated architecture to successfully implement M-Commerce business processes. It provides a description of mobile commerce and examines its current state-of-the-art opportunities, challenges and future trends. Based on an analysis of the current situation, an integrated architecture for M-Commerce is developed supporting both business and consumer needs in an optimal way. The architecturesÂ’ key components are described in detail and their integration into one another will be discussed. The key line of thought is based on the heuristic observation that customers will not want to receive M-Commerce offerings to their mobile phones. A pull as opposed to a push approach becomes a necessary requirement to conduct M-Commerce. In addition, M-Commerce has to rely on local, regional, demographic and many other variables to be truly effective. Both observations necessitate an M-Commerce architecture that allows the coherent integration of enterprise-level systems as well as the aggregation of product and service offerings from many different and partially competing parties into a collaborative M-Commerce platform. |
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