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| Author: | Voss, T.A. |
| Title: | Forecasting and planning a marketing campaign |
| Journal: | Journal of International Selling and Sales Management
2003 : SPRING, VOL. 9:1, p. 31-40 |
| Index terms: | Marketing Forecasting Planning |
| Language: | eng |
| Abstract: | This article deals with forecasting of demand and sales, planning for profit and costs in relation to a new marketing campaign. |
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