search query: @author Della Bitta, A. J. / total: 1
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| Author: | Monroe, K. B. Della Bitta, A. J. |
| Title: | Models for pricing decisions. |
| Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.413-428 |
| Index terms: | DECISION MAKING MARKET RESEARCH PRICE LEVEL |
| Language: | eng |
| Abstract: |
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