search query: @author Jay, E. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Sargeant, A. Jay, E. |
| Title: | The role of funders in nonprofit merger activity : Implications for charity fundraising and marketing practice |
| Journal: | Journal of Marketing Management
2002 : DEC, VOL 18:5-6, p. 953-969 |
| Index terms: | MARKETING FUND-RAISING CHARITIES |
| Language: | eng |
| Abstract: | This article stimulates the merger activity in the U.K voluntary sector by considering the role of nonprofit funders. Article is the first empirical evidence of fundraising and marketing activity of nonprofit merger and it bases on 12 interviews of experienced nonprofit mergers. |
« previous | next »
SCIMA