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| Author: | Young, B. M. Bruin, A. de Eagle, L. |
| Title: | Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand |
| Journal: | Journal of Marketing Management
2003 : APR, VOL 19:3-4, p. 475-490 |
| Index terms: | ADVERTISING CHILDREN ATTITUDES FACTOR ANALYSIS |
| Language: | eng |
| Abstract: | In this article is presented attitudes towards advertising to children. The data is from parents in Sweden, UK and New Zealand. The factor analysis which is used in this research arose that towards advertising to children are both positive and negative attitudes. Article also concludes suggestions for future research on advertising and marketing to children. |
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