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| Author: | Herder, P.M. (et al.) |
| Title: | Follow the rainbow: a knowledge management framework for new product introduction |
| Journal: | Journal of Knowledge Management
2003 : VOL. 7:3, p. 105-115 |
| Index terms: | Knowledge management New products Companies International |
| Language: | eng |
| Abstract: | This paper describes the development of a knowledge management (KM) framework for the "new product introduction process" of Motorola. Motorola operates in a very dynamic business with short product cycles, and has a clear need, therefore, to leverage the knowledge available worldwide. After developing a theoretical framework that reflected Motorola's business processes, a large-scale survey among workers at different locations in the world was conducted. The survey results were used for the design of a KM framework, which supports sharing of various types of knowledge on different business levels. |
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