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Author:Mitronen, L.
Möller, K.
Title:Management of hybrid organisations : A case study in retailing
Journal:Industrial Marketing Management
2003 : JUL, VOL. 32:5, s.419-429
Index terms:CASE STUDIES
RETAILING
FINLAND
ORGANIZATION
Language:eng
Abstract:The article examines a Finnish retail organization. It tries to understand how these firms try to maintain balance between the centralised corporate control. The authors concern how these firms try to maintain balance between the centralised corporate control and the local autonomy of retailers.
SCIMA record nr: 246495
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