search query: @author Ward, R. W. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Ward, R. W. Davis, J. E. |
| Title: | Coupon redemption. |
| Journal: | Journal of Advertising Research
1978 : 4 AUG VOL.18 p.51-58 |
| Index terms: | SALES METHODS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA