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| Author: | Nitterhouse, D. Berstell, G. |
| Title: | Tell us more |
| Journal: | Journal of Accountancy
2003 : JUL, VOL. 196:1, p. 35-38 |
| Index terms: | Marketing |
| Freeterms: | Practice management |
| Language: | eng |
| Abstract: | A customer case research (CCR) can teach you about your clients and improve business. The goal of an CCR interview is to learn about the client's purchasing process and internal influences. This article includes some practical tips to remember. |
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