search query: @author Karna, J. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Karna, J. Hansen, E. Juslin, H. |
| Title: | Social responsibility in environmental marketing Planning |
| Journal: | European Journal of Marketing
2003 : VOL. 37:5-6, p. 848-871 |
| Index terms: | ECOLOGY MARKETING CORPORATE RESPONSIBILITY SOCIAL RESPONSIBILITY GOVERNMENT FORESTRY INDUSTRY |
| Language: | eng |
| Abstract: | Companies along the forestry-wood value chain from four European countries were surveyed in order to examine social responsibility in values and environmental emphasis in their marketing planning. Most of the Finnish, Swedish, German and UK companies emphasise environmental issues in their values, marketing strategies, structures and functions. The companies were classified into three groups according to their responsibility values based on the concepts of redirecting customers towards sustainability and the role of governmental balancing of markets. The authors interpret that proactive marketers are the most genuine group in implementing environmental marketing voluntarily and seeking competitive advantage through environmental friendliness. |
« previous | next »
SCIMA