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Author: | Schlissel, M. R. Giacalone, J. A. |
Title: | Budgeting the strategic marketing plan. |
Journal: | Managerial Planning
1982 : JAN-FEB, VOL. 30:4, p. 25-30 |
Index terms: | BUDGETING MARKETING EXPENDITURE |
Language: | eng |
Abstract: |
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