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| Author: | Schlissel, M. R. Giacalone, J. A. |
| Title: | Budgeting the strategic marketing plan. |
| Journal: | Managerial Planning
1982 : JAN-FEB, VOL. 30:4, p. 25-30 |
| Index terms: | BUDGETING MARKETING EXPENDITURE |
| Language: | eng |
| Abstract: |
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