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Author: | Craig, C.S. Douglas, S.P. Flaherty, F. |
Title: | The Internet and international consumer markets |
Journal: | Journal of Internet commerce
2003 : VOL. 2:1, p. 107-123 |
Index terms: | Consumers Electronic commerce Markets Internet Information International |
Freeterms: | e-commerce |
Language: | eng |
Abstract: | The Internet provides consumers around the world with a new mechanism for expanding and enhancing the information used to evaluate products and a new channel for making purchases. The purpose of this paper is to explore the implications of this new information environment for global markets. The critical role that information access plays in shaping global markets is examined. Implications for research on consumers in global markets are drawn. |
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