search query: @author Williamson, P.J. / total: 1
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| Author: | Zeng, M. Williamson, P.J. |
| Title: | The hidden dragons |
| Journal: | Harvard Business Review
2003 : OCT, VOL. 81:10, p. 92-99 |
| Index terms: | Marketing Brands Economic indicators International Markets International trade Globalization China Asia |
| Language: | eng |
| Abstract: | Chinese brands are starting to push into world markets. Are you ready for them? This article focuses on the penetration of Chinese brands into the world markets, following the membership of China into the World Trade Organization (WTO). |
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