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| Author: | Brashear, T. G. |
| Title: | An Empirical Test of Trust-Building Processes and Outcomes in Sales Manager-Salesperson Relationships |
| Journal: | Journal of the Academy of Marketing Science
2003 : SPRING, VOL. 31:2, p. 189-200 |
| Index terms: | TRUST SALES RELATIONSHIP MARKETING DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: | This study examines three trust-building processes and outcomes in sales manager-salesperson relationships. This study, based on a sample of more than 400 business-to- business salespeople from a variety of industries, shows two trust-building processes (predictive and identification) to be significantly related to salesperson trust in the sale manager. Interpersonal trust was found to be most strongly related to shared values and respect. Trust was directly related to job satisfaction and relationalism, and indirectly related to organizational commitment and turnover intention. |
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