search query: @author Ragatz, G. L. / total: 1
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| Author: | Petersen, K. J. Handfield, R. B. Ragatz, G. L. |
| Title: | A Model of Supplier Integration into New Product Development |
| Journal: | Journal of Product Innovation Management
2003 : JUL, VOL. 20:4, p. 284-299 |
| Index terms: | MODELS PRODUCT DEVELOPMENT JAPAN USA ORGANIZATION |
| Language: | eng |
| Abstract: | The processes for identifying and integrating suppliers into the new product development (NPD) process in North American organizations are not understood well. This problem is compounded by the fact that design team members often are reluctant to listen to the technology and cost ideas made by suppliers in new product development efforts. The authors suggest a model of the key activities required for successful supplier integration into NPD projects, based on case studies with 17 Japanese and American manufacturing organizations. The model is validated using data from a survey of purchasing executives in global corporations with at least one successful and one unsuccessful supplier integration experience. |
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