search query: @author Forsythe, S.M. / total: 1
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| Author: | Forsythe, S.M. Shi, B. |
| Title: | Consumer patronage and risk perceptions in Internet shopping |
| Journal: | Journal of Business Research
2003 : NOV, VOL. 56:11, Special issue, p. 867-875 |
| Index terms: | Consumer behaviour Shopping Internet Electronic commerce Risk |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | Internet shopping has become the fastest-growing use of the Internet. Most online consumers, however, use information gathered online to make purchases off-line. A number of authors have attributed consumers' reluctance to purchase online to apparent barriers. However, such barriers have not been examined within a theoretical context. This study examines the nature of perceived risks associated with Internet shopping and the relationship btw. types of risk perceived by Internet shoppers and their online patronage behaviours within a perceived risk theoretical framework. The research examines four types of perceived risk that were of concern to Internet shoppers and browsers, that is, financial, product performance, psychological, and time/convenience loss risk, the relationship btw. the types of risk perceived and selected demographics, and the effect of perceived risks on Internet patronage behaviours. Findings suggest that perceived risk is a useful context to explain barriers to online shopping. A model for examining Internet patronage behaviour from a perceived risk framework is proposed. |
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