search query: @author Tsoukalas, C. / total: 1
reference: 1 / 1
« previous | next »
Author: | Hu, M. Y. Tsoukalas, C. |
Title: | Explaining consumer choice through neural networks: the stacked generalization approach |
Journal: | European Journal of Operational Research
2003 : MAY, VOL. 146:3, p. 650-660 |
Index terms: | Networks Neural networks Consumer behaviour |
Language: | eng |
Abstract: | The findings of this study confirm the superiority of situational factors in explaining the consumers' choice of communication modes and support the strength of stacked generalization. |
« previous | next »
SCIMA