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| Author: | Spurgin, E.W. |
| Title: | What's wrong with computer-generated images of perfection in advertising? |
| Journal: | Journal of Business Ethics
2003 : JUL (I), VOL. 45:3, p. 257-268 |
| Index terms: | Advertising Computer graphics Ethics Image processing |
| Language: | eng |
| Abstract: | Advertisers often use computers to create fantastic images. Sometimes they are problematic human images that the author calls computer-generated images of perfection. Advertisers create these images by using computer technology to remove unwanted traits from models or to generate entire human bodies. The author argues that the use of such images is unethical. |
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