search query: @author Girod, S. / total: 1
reference: 1 / 1
« previous | next »
Author: | Rugman, A. Girod, S. |
Title: | Retail multinationals and globalization: the evidence is regional |
Journal: | European Management Journal
2003 : FEB, VOL. 21:1, p. 24-37 |
Index terms: | Retailing Multinational companies Company ranking Globalization |
Language: | eng |
Abstract: | The authors conclude that the retail multinational enterprises (MNEs) neither operate globally nor do they need global strategies. Insted, they are mainly regional MNEs and their focus is local, home-triad market-oriented. |
« previous | next »
SCIMA