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| Author: | Tabor, S.W. Wojtkowski, W. |
| Title: | Understanding e-business success in diverse industries: Common success factors at Southwest Airlines and Micron Technology |
| Journal: | Journal of Internet commerce
2003 : VOL. 2:2, p. 89-109 |
| Index terms: | Success Internet Industries Companies International USA |
| Freeterms: | e-business |
| Language: | eng |
| Abstract: | A successful electronic business model requires the proper combination of value proposition, target market, resources, and financial return, all within a technologically sound implementation. In this time of failing dotcoms, successes are rare and deserve serious analysis. This paper analyzes the robust and successful e-business approaches of two organizations from distinctly different industries-Southwest Airlines, a major U.S. airline, and Micron Technology, a global manufacturer of semiconductor products. This paper's investigation of these two organizations reveals that despite the diverse nature of their industries, a common set of factors contributed to their success. These common factors include an emphasis on experimental and improvisational approach to all actions taken, empowered project teams possessing unique skills sets, a design philosophy of satisficing, all balanced with a strong customer focus. |
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