search query: @author Mouncey, P. / total: 1
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| Author: | Baker, S. Mouncey, P. |
| Title: | The market researcher´s manifesto |
| Journal: | International Journal of Market Research
2003 : VOL 45: 4, p.415-433 |
| Index terms: | CONSUMPTION ECONOMIC CONDITIONS MARKET RESEARCH PRODUCTION |
| Language: | eng |
| Abstract: | This article presents new rules to market research. The authors describe market researcher´s manifesto and discuss about the role of the market researcher. Authors discuss also about production-driven and consumption-led economy. |
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