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| Author: | Matovic, D. McCleary, K. W. |
| Title: | Marketing in the next decade: a qualitative study of the U.S. hotel industry |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 14:2, p. 47-65 |
| Index terms: | Tourist industry Hotel management Marketing USA |
| Language: | eng |
| Abstract: | The article reports a qualitative study of the future of marketing based on the opinions of hotel industry executives. Predictions are that the industry will continue to volatile, consolidation will continue, consumer satisfaction will become even more important and technology will play a increasing role. |
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