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| Author: | Naudé, P. Desai, J. Murphy, J. |
| Title: | Identifying the determinants of internal marketing orientation |
| Journal: | European Journal of Marketing
2003 : VOL 37:9, p. 1205-1220 |
| Index terms: | CORPORATE CULTURE INTERNAL MARKETING MARKETING STRATEGY PHILOSOPHY SERVICE INDUSTRIES |
| Language: | eng |
| Abstract: | This article cast around to develop understanding the factors which may influence an employee´s perception of company level of IMO. This research bases on responses from a large UK-based service organization. Article tries to support earlier work by highlighting variables in managing internal marketing. |
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