search query: @freeterm Timing of product introductions / total: 1
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| Author: | Choi, J. P. |
| Title: | Bandling new products with old to signal quality, with application to the sequencing of new products |
| Journal: | International Journal of Industrial Organization
2003 : OCT, VOL. 21:8, p. 1179-1200 |
| Index terms: | New products Information |
| Freeterms: | Timing of product introductions |
| Language: | eng |
| Abstract: | Leveraging reputation in one market into another has implications for the timing of new product introductions. Bundling motivated by informational leverage enhances efficiency by increasing consumer's access to costly information. |
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