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| Author: | Neilson, L. C. |
| Title: | The development of marketing in the Canadian museum community, 1840-1989 |
| Journal: | Journal of Macromarketing
2003 : VOL 23:1, p. 16-30 |
| Index terms: | CANADA HISTORY MARKETING MUSEUMS PUBLIC SECTOR |
| Language: | eng |
| Abstract: | Marketers have been interested in the appliciation of market theories and practices to nonprofit and public organizations eg museums and art gallerias for a long time. Museums and their marketing have been a little tough to merketers, because of the nature of museums and their operational environment (political, social, economic). This article takes a chronological approach to the subject and practical examples are from Canadian museums from the early 1800s through the end of the 1980s. |
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