search query: @author Forrester, M. / total: 1
reference: 1 / 1
« previous | next »
Author: | Deacon, J. H. Forrester, M. Cole, S. |
Title: | Challenges in product adoption |
Journal: | Journal of Strategic Marketing
2003 : VOL 11:3, p. 187-200 |
Index terms: | COMPANIES FOOD PRODUCTS SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) |
Language: | eng |
Abstract: | This article proposes a new marketing model. This model is developed to guide small and medium-sized enterprises (smes) and organisations in the field of food ingredients industry. Word-of-mouth communications´ strategic implications for food industry are also considered. |
« previous | next »
SCIMA